Privacy
Personal data treatment policy
How we collect, use and protect your personal data on bogotaseo.com, in line with Colombia's Law 1581 of 2012 and its implementing regulations.
bogotaseo.com handles personal data under Colombia's Law 1581 of 2012. You can access, update, correct or request deletion of your data by writing on WhatsApp or through the contact form, and you can go to the Superintendence of Industry and Commerce.
Summary
In a few words
On bogotaseo.com we only collect the data you give us or that is generated when you use the site, we use it to serve you and provide our services, and we protect it. You can access it, correct it or ask us to delete it at any time, free of charge.
This policy is issued in compliance with Colombia's Statutory Law 1581 of 2012 and Decree 1377 of 2013, now compiled in Single Regulatory Decree 1074 of 2015, and applies to all personal data processed through bogotaseo.com and its service channels.
2. Data we collect
- Forms: name, cell or WhatsApp number, email address if you enter it, your business name and address, website, and whatever you tell us in your message.
- Coli chat: the messages you type into the site assistant and any contact details you choose to share in that conversation.
- WhatsApp: your number, your profile name and the content of the messages you send us.
- Cookies and basic analytics: technical data such as device and browser type, pages visited, traffic source and approximate location, used in aggregate to understand how the site is used and improve it.
We don't request sensitive data. If it were ever needed, you are not required to provide it. You can block or delete cookies in your browser settings; the site will keep working.
3. Purposes of processing
We use your data to:
- Answer your questions and requests via WhatsApp, chat or form.
- Prepare diagnoses, audits and quotes you request.
- Provide contracted services, including communication, invoicing and support.
- Follow up on your requests and send you information about our services, when you have authorized it. You can ask us to stop at any time.
- Measure and improve the site's performance and content.
- Comply with legal obligations and respond to requests from competent authorities.
We do not sell your personal data.
4. Data subject rights
Under Article 8 of Law 1581 of 2012, you have the right to:
- Access, update and correct your personal data.
- Request proof of the authorization you gave us, except where the law does not require it.
- Be informed, upon request, of how we have used your data.
- File complaints with the Superintendence of Industry and Commerce for violations of the law, once you have completed the inquiry or claim process with us.
- Revoke your authorization and/or request deletion of your data, when there is no legal or contractual duty to keep it.
- Access your personal data free of charge.
5. Procedure for inquiries and claims
You, your successors or your representative can write to us on WhatsApp or through the contact form. To process the request we need your name, the data or topic it concerns, a description of what you are requesting and a way to reply to you.
Inquiries
If you want to know what data of yours we hold or how we use it, we reply within a maximum of ten (10) business days from receipt of the inquiry. If that isn't possible, we explain why and reply no later than five (5) business days after the first deadline (Article 14 of Law 1581 of 2012).
Claims
If you believe your data should be corrected, updated or deleted, or that we have breached the law, you can file a claim. If it is incomplete, we will ask you to complete it within the following five (5) business days; if two (2) months pass without a response, the claim will be considered withdrawn. We reply within a maximum of fifteen (15) business days from the day after receipt; if that isn't possible, we tell you why and reply no later than eight (8) business days after the first deadline (Article 15 of Law 1581 of 2012).
6. International transfer and transmission of data
The data controller is located in the United States, and data is processed there through the email, form and web hosting providers we use to run the site. Data may also be processed by messaging providers such as WhatsApp and by web analytics providers. We require these processors to maintain security and confidentiality and to use the data only for the purposes in this policy.
By giving us your data and accepting this policy, you expressly authorize this international transfer and transmission, under Article 26 of Law 1581 of 2012 and its implementing regulations.
7. Information security
We apply reasonable technical, human and administrative measures to protect your data against loss, unauthorized consultation, use or access: encrypted connections (HTTPS), access limited to team members who need it and providers with recognized security standards. No system is infallible, but we work to reduce risks and act quickly if something happens.
8. Data of children and adolescents
Our services are intended for businesses and adults. We do not knowingly collect data from anyone under 18. If you believe a minor has given us their data, write to us and we will delete it, always respecting the minor's best interests and fundamental rights.
9. Data retention
We keep your data for as long as needed for the purposes described, while we have a relationship with you or for the period required by applicable law. After that, we delete or anonymize it.
10. Effective date and changes
This policy is effective as of October 15, 2026. Databases will remain in force for as long as the purposes described are being fulfilled.
This policy may be updated. When we make significant changes, we will post the new version on this same page with its effective date. We recommend reviewing it from time to time.
If you have questions about this policy, message us on WhatsApp or through the contact page. You can also return to the Bogotá SEO home page or learn who we are.
FAQ
Frequently asked questions
How do I ask bogotaseo.com to delete my data?
Message us on WhatsApp or use the form on the contact page with your name, the data you want deleted and a way to reply to you. The request is handled as a claim, and we answer within fifteen business days, unless there is a legal or contractual duty to keep the information.
Does my data leave Colombia?
Yes. Data is processed in the United States, where the data controller and the email and form providers we use are located. We require those providers to apply security and confidentiality measures, and by accepting this policy you authorize that international processing.
Can I complain to an authority if I don't get an answer?
Yes. If after completing the inquiry or claim process with us you are not satisfied, you can file a complaint with the Superintendencia de Industria y Comercio (Superintendence of Industry and Commerce), Colombia's personal data protection authority.