Paid advertising
Google, Facebook and Instagram ads that are measured and improved
Google Ads, Meta ads and remarketing for businesses in Bogotá and Colombia, connected to landing pages that convert and to WhatsApp.
We manage Google, Facebook and Instagram ads for businesses in Bogotá and Colombia, with landing pages that convert, clear tracking and honest testing. We don't guarantee sales, but we measure every step so each peso works harder.
The short answer
Is it worth advertising on Google and social media?
Advertising on Google, Facebook or Instagram is worth it when it's well targeted, leads to a page that converts and is truly measured. Without that, it's money spent with no idea what worked. We build the campaigns, the landing page and the tracking as one system, and show you results in plain language.
In Colombia, ad spend is called "pauta": paying for your ad to appear in front of the right people. The problem usually isn't the ad; it's what happens after the click. If people land on a slow, confusing page with no WhatsApp button, that click is wasted. That's why our ads are always connected to a website that converts.
The market
Advertising in Colombia is now mostly digital
According to IAB Colombia, cited by Impacto TIC, digital ad investment in the country grew 7.6% in 2025 over the previous year. That means two things for your business: your customers are online, and so is the competition for their attention. Advertising well is no longer optional; advertising without measuring gets more expensive every year.
Where we advertise
Google Ads, Meta and remarketing, each with its own role
Google ads
Your ad appears when someone searches for what you offer, for example "plumber in Cedritos." It reaches people who already have the need. It includes search and, when it applies, ads on Google Maps.
Facebook and Instagram ads
Ads for people who fit your ideal customer by area, interests and behavior. Ideal for showing products, launches and offers with photos and reels.
Remarketing
We remind people who visited your site but didn't message you about your offer. In moderation and in line with privacy policies.
Budget
How much should you spend on ads? How to think about it without guessing
We won't give you a magic number. What we can do is explain what drives the budget so you decide with real information.
| Factor | Why it matters |
|---|---|
| Cost per click in your industry | Some services are highly competitive on Google and each click costs more. |
| Size of the area | A neighborhood, a district (localidad), all of Bogotá or the whole country require different amounts. |
| Data to learn | Platforms need enough clicks and conversions to optimize campaigns. |
| Value of a customer | If a new customer is worth a lot to your business, it makes sense to invest more to win one. |
| Season | Dates like Amor y Amistad (Colombia's September friendship day) or December change competition and costs. |
Let's be honest: the first stage of any campaign is a test. We test messages, audiences and offers, measure, and keep what works. Some tests don't turn out as expected, and that's valuable information too. What matters is that your test budget is one you can comfortably sustain.
After the click
Landing pages that convert and real tracking
One page per offer
The landing page talks about exactly what the ad promised, loads fast on phones and has one next step: WhatsApp, call or form.
Conversion tracking
We set up tracking to know how many people messaged, called or bought, not just how many clicked.
Clear reports
We show you what was spent and what came back, in plain language, and explain what we changed and why.
Continuous improvement
We pause what doesn't work and reinforce what does. Advertising is daily work, not a setup you leave alone.
Want to advertise with a method, not blindly?
Tell us what you sell and where. We'll propose a test plan with a free quote.
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How we look after every peso of your ad spend
Accounts in your business's name
We recommend that ad and analytics accounts be in your business's name. That way the data and history belong to you.
Keywords that don't help you
On Google we exclude searches unrelated to what you sell, so you don't pay for clicks from people looking for something else.
Area and schedule
If you only serve certain districts of Bogotá or the Sabana, or during certain hours, the ads adjust to that.
Honest ads
No exaggerated promises in the ads. Besides being the right thing to do, platforms often reject that kind of message.
When advertising on Instagram, content matters as much as targeting. A reel shot in your own business, with your people and your real products, usually connects better than a stock photo. That's why we work hand in hand with the social media team so your ads look like you.
Ads + everything else
Ads work better when they don't work alone
Ads bring visits while ranking on Google grows over time; the two complement each other. If your ads lead to WhatsApp, a WhatsApp chatbot or an AI agent can give the first reply at any hour, always with human oversight. And the content that works in ads often comes from social media management.
Example
A dental office in Chapinero could run Google ads for "teeth whitening Chapinero," send the click to a page only about that treatment with a WhatsApp button, and use Instagram remarketing to remind people who visited the page. Each step is measured to see which one brings booked appointments.
If your business is small and just getting started, look first at our marketing plan for small businesses: sometimes it pays to set up your Business Profile and website before advertising. To see how it all fits together, visit our digital marketing agency in Bogotá, the home page or contact us.
We don't promise miracles; we promise serious work, honesty and the best tools.
FAQ
Frequently asked questions
How much money do I need to advertise on Google or Facebook?
There's no single number. Your budget depends on how much each click costs in your industry, how large an area you want to cover and how much data the campaign needs to learn. The sensible approach is to start with a test budget you can sustain, measure, and then decide whether to scale.
Is it better to advertise on Google or on Facebook?
It depends on your business. Google works very well when people are already searching for what you sell. Facebook and Instagram help you show your product to people who aren't searching yet but fit your ideal customer. Many businesses use both, each with a different role.
Will paid ads guarantee me sales?
No. Nobody can guarantee sales from advertising. Ads bring you visits and opportunities; whether they turn into customers also depends on your offer, your website, your WhatsApp service and your price. What we do is measure every step and improve whatever isn't working.
What is remarketing?
It means showing ads to people who already visited your website or interacted with your business but didn't contact you. It reminds them of your offer when they're ready to decide. It should be used in moderation and in line with privacy and personal data policies.
Why do ads need a landing page?
Because sending an ad to your home page or a general profile forces people to search again for what they saw. A landing page talks about exactly what the ad promised and has one next step, such as messaging on WhatsApp. That usually makes better use of every peso you spend.
How often will I see results from my ads?
We share a plain-language report showing what was spent, how many people saw the ads, how many clicked and how many messaged, called or bought when that can be measured. We review campaigns continuously and tell you what we changed and why.
Ready for Bogotá to find your business?
Tell us what you sell and to whom. Stephany will help you see where to start, free and with no obligation.
Message us on WhatsApp Get your free quote