Online stores
An online store in Colombia that is ready to sell
We design professional online stores with an easy catalog, Colombian payment methods, clear shipping and WhatsApp orders.
We design online stores in Colombia with a clear catalog, local payments depending on the payment gateway you choose, well-explained shipping or delivery and WhatsApp orders, so your business can sell more online.
The short answer
What does an online store in Colombia need to sell?
An online store that sells in Colombia needs three things: a catalog that's easy to browse on a phone, payment methods people already use, and shipping or delivery explained with no fine print. We design professional online stores on those foundations, plus WhatsApp orders and SEO so your products can be found on Google.
Many small businesses in Bogotá sell through Instagram and direct messages, one at a time, and it works until there aren't enough hours in the day. Answering the price a hundred times, sending bank details, confirming addresses, losing orders between chats... A well-built online store organizes all of that and gives you time for what you do best: your product.
What's included
Online store design built for Colombian shoppers
Clear catalog
Categories that make sense, useful filters, fast-loading photos and product pages with everything customers ask: sizes, dimensions, materials, delivery times.
Local payments
We connect your store to a payment gateway. Depending on the payment gateway you choose, you can accept PSE (Colombia's bank transfer system), debit and credit cards and wallets such as Nequi or Daviplata.
Shipping and delivery
Clear rules by area: local delivery in Bogotá and the Sabana, national shipping, in-store pickup. Customers know how much and when before paying.
WhatsApp orders
A button on each product opens WhatsApp with the product name already typed. Ideal for customers who want to ask before buying.
Before and after
How to sell more online without living on your phone
Selling only through messages
- You answer the same price dozens of times a day
- Orders get lost between chats
- Customers don't see everything you sell
- Google can't find your products
- Every payment is confirmed by hand
With an online store
- Prices, photos and details always visible
- Orders organized in one place
- Full catalog, open 24 hours
- Products with a chance to appear on Google
- Payments recorded by the gateway
Product SEO
A professional online store is also built for Google
A store nobody can find is a shop window on a street with no traffic. That's why we build every store on SEO foundations from the start.
- Product names written the way people search, not just the way the supplier names them.
- Original descriptions for each product, not copied from the manufacturer.
- Compressed photos with descriptive file names and alt text.
- Product, price and availability structured data so Google understands them.
- Categories that match real searches, for example "women's running shoes" instead of "Line 3".
- Clear shipping, exchange and return pages, which also build trust.
With good foundations, your products have the opportunity to appear on Google. We don't promise rankings or sales: every product competes differently and results vary. What we do is build it right and measure.
A possible case
What it could look like for a real small business
Example
Imagine a clothing brand made in Bogotá that sells on Instagram from a workshop in Kennedy. When it moves to an online store, it uploads its catalog with sizes and real photos, connects a payment gateway, sets up local delivery in Bogotá and national shipping, and adds a WhatsApp button on every item. Instagram still shows what's new, but now each post leads to a product page where the customer can buy without waiting for a reply.
The same setup works for a pharmacy (droguería) delivering in Suba, a bakery selling custom cakes or an auto parts shop. The store adapts to the business, not the other way around.
Ready for your online store?
Tell us what you sell and how you deliver it. We'll send you a free quote.
Message us on WhatsApp Request your quoteTrust
What makes a customer willing to buy from you online
Buying from a store you don't know feels risky, especially the first time. A professional online store answers that doubt before the customer has to ask.
According to the Social Media User Trends Report cited by Portafolio, 80% of people aged 16 to 45 in Colombia use WhatsApp to contact businesses. That's why an online store in Colombia shouldn't hide WhatsApp: it should keep it within reach for anyone who wants to ask before paying.
- Real business details visible: name, city and how to contact you.
- Shipping, exchange and return policies written in plain language.
- A data-treatment policy and consent, as required by Ley 1581 of 2012.
- Real photos of your products, from several angles.
- Real customer reviews, never invented.
- A recognized payment gateway, so customers pay with peace of mind.
The process
How we set up your online store
We review your catalog
Products, variations, photos, prices and how you deliver today.
We choose the platform
Shopify, WordPress with a store or custom development, depending on catalog size and who will manage it.
We set up payments and shipping
We connect the payment gateway you choose and define shipping rules by area.
We design and upload
Mobile-first design, complete product pages and SEO on every page.
We train you
We show you how to add products, review orders and update prices.
We bring traffic
With Google and Facebook ads, social media and SEO, if you want.
If your business sells services rather than products, what you need is a business website. And if you want WhatsApp questions answered at any hour, see the WhatsApp chatbot and AI agents for business. For the full picture, visit our digital marketing agency page or go back home.
FAQ
Frequently asked questions
What do I need to have an online store in Colombia?
You need your product catalog with photos and prices, a way to receive payments through a payment gateway, a shipping or delivery policy, and data and return policies. We help you organize all of it, set up the store and get it ready to receive orders through the website and through WhatsApp.
Can my online store accept PSE, Nequi or Daviplata?
Payment methods depend on the payment gateway you choose. Many gateways operating in Colombia offer PSE and cards, and some also offer wallets like Nequi or Daviplata. We help you compare options for your type of business and connect the one you pick to your store.
Can I receive orders on WhatsApp from my online store?
Yes. Many customers in Colombia prefer to confirm on WhatsApp before paying. We can add a button on each product that opens a chat with the product name already typed, so you handle the order quickly and clearly. You can also have a chatbot answer the most common questions.
How do I get my products to show up on Google?
Each product needs a clear name, its own description, optimized photos and structured data Google understands. Categories should also match what people search for. We build the store on those SEO foundations, though nobody can guarantee rankings; results vary with each product's competition.
Is it better to sell only on Instagram or have an online store?
Instagram is excellent for showing products, but the account isn't fully yours and selling through one-by-one messages takes a lot of time. An online store gives you your own catalog, organized payments and the chance to appear on Google. Ideally the two work together.
How much does an online store cost?
It depends on the number of products, whether photos need to be taken or edited, the payment gateway, shipping rules and the integrations you need. That's why we prefer to understand your business before giving a figure. The quote is free and in writing.
Ready for Bogotá to find your business?
Tell us what you sell and to whom. Stephany will help you see where to start, free and with no obligation.
Message us on WhatsApp Get your free quote